Ship & Shore Offers Printing & Packaging Environmental Solutions at Drupa 2016
Want an up-close look at the future of packaging? The latest technology will be on display in Düsseldorf and Ship & Shore, CEO & President, Anoosheh Oskouian will be attending with the latest environmental solutions for the printing and packaging industry.
Packaging does so much more than protect the product inside it, says Sabine Geldermann, director of drupa. It is an essential means of communication. Everything from required information printed on health care packaging to the rise of smart packaging, the role that printers and converters play in the packaging process cannot be overlooked.
Often considered the premier industry event for printers, drupa 2016 will reflect the rise of packaging and how it has evolved into one of the strongest growth areas in the printing industry.
“I would predict that print service providers are going to step into this market and develop new business models specially dedicated and designed for the package printing sector,” Geldermann said in an email to packagePRINTING. “Each and every entrepreneur has to study and identify the latest trends that will help with new businesses. That’s one of the reasons why drupa 2016 is so important for the printing industry. On one hand, it’s the opportunity to see the latest technologies on display — but it is vital on the other hand to figure out how these technologies and equipment will fit into future business models and identifying new markets.”
Geldermann explains that as the show has come together over the last four years, the drupa team has monitored global packaging statistics and trends, citing a Smithers Pira report that states the global packaging market will grow to $985 billion by 2018.
She also notes that brand owners are increasing their competitive drive, often seeking a leg up on the competition by investing in packaging that sets them apart.
“Packaging is now a key method used to build and expand customer loyalty,” says Geldermann. “Shelf impact at point of purchase means that the packaging is now a basic sales and marketing tool.”
Among an increase of package printing vendors in attendance, this year’s drupa will also feature the debut of the “Touchpoint Packaging” special show. Geldermann explains that Touchpoint Packaging will be geared toward those already in the packaging space, drupa attendees seeking to enter the packaging market and brand owners.
She says that approximately 30 exhibitors will interact with visitors, sharing their thoughts on the future of packaging through workshops, lectures and presentations.
“The entire spectrum of packaging will be addressed, including technical and functional requirements, cultural and ethical demands, and efficiency with all of the latest substrates and technologies deployed,” Geldermann says.
Clearly, packaging is an exciting growth market in the printing industry. While there have been rumblings for a while that packaging is slated for a steady rise, it appears that drupa 2016 will be a true launching pad for packaging’s future. Though there are too many packaging solutions to highlight here, we’ve selected a few products to point out that will be worth keeping an eye on in Düsseldorf.
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